Diamond Digital Marketing Group

Tag: GTM

  • Assign Google Tag Manager Access Rigths to Others

    Assign Google Tag Manager Access Rigths to Others

    Definition

    Google Tag Manager

    Google Tag Manager (GTM) is a free tag management system that allows you to manage and deploy marketing tags (small snippets of code) on your website or mobile app without modifying the underlying code. It simplifies the process of adding and updating tags, such as those for Google Analytics, Google Ads, or third-party tools, through an intuitive web interface.

    Access Rights

    Access rights refer to the Role and Capabilities of a specific login name can access the application (i.e. Google Tag Manager in this case). In some cases, the access rights will not only be assigned to a human , but also another system which want to access the application.

    For example, the e-shop platform Woocommerce may want to access the Google Merchant Center so that the Woocommerce can upload the product feed to Google Merchant Center.

    Unless otherwise stated, we assumed the Access Rights is assigned to human instead of another system. 

    When to assign Access Rights to others

    Keep secret to the Root Access of the Google Ads account

    Instead of sharing the Root Access to others, i.e. the login and password of the Gmail account which you used to registered for the Google Ads account, you can instead only share different levels of Access Rights of Google Ads account.

    Access Rights Permission Level does matter

    If you want to share the Read-Only Access Rights instead of Admin Access Rights which can configure anything inside the Google Tag Manager account, you should consider the permission level of the Access Rights

    Employment or Agency Turnover

    Whenever a staff or an digital marketing agency is quit, if you don’t want to change all the passwords the he/she possessed for the Google Tag Manager (GTM) account, you can in the beginning simply assign him/her different Permission level of Access Rights , instead of giving him/her the Root Access of the Google Tag Manager account.

    Prerequisite of Assigning Google Ads Access Rights

    As a Assignor

    1. Ready for login of the Gmail account which is granted Administrative Access Rights of the Google Ads account. This is not as easy as it seems because most of the time , due to the employee turnover, the organisation may have so many Gmail account that the current marketer have no ideas which Gmail account is used for logging in the Google Ads account.
    2. Assignee GMAIL Address
    3. Decide which Google Tag Manager Account to Assign
      • Usually you may have more than 1 Google Tag Manager Accounts which some are active while some are expired or no longer used because each digital marketing agency you had appointed propbably had installed their own GTM Tag in your website. Please make sure that you assign the valid and active one to the assignee.
    4. Chrome Extension Tag Assistant Installed in the Chrome Browser
      • If you want to check which Google Tag had been installed in your website, you can install run the Chrome Extension Tag Assistant and visit your website by the Chrome Browser after you have installed. Bear in mind that the GTM Tag found in your website may not probably the one that you are in use. You have to use the Tag Assistant to trigger and run the Tag one by one.
    5. Decide the permission level to assign
      • Account Level Permissions – These permissions control access to the overall GTM account:
        • User
        • Administrator (suggested)
      • Container-Level Permissions: These permissions are specific to individual containers within the GTM account:
        • Read
        • Edit
        • Approve
        • Publish (suggested)

    Step by Step on Assigning Google Tag Manager Rights to others

    As a Assignor

    Assign Account Permission

    1. tagmanager.google.com/ > <<ASSIGNOR_GMAIL_ADDRESS>>
    2. Accounts = <<TARGET_ACCOUNT>>
    3. Container ID = <<TARGET_CONTAINER_ID>>
    4. Admin  > User Management
    5. Account permissions
    6. +
    7. Add users
    8. Email addresses = <<ASSIGNEE_GMAIL>>
    9. Account permissions = Administrator

    Assign Container Permission

    1. Container permissions
    2. Publish > Done
    3. Invitation

    As a Assignee

    1. gmail.com
    2. Inbox
    3. from = [email protected]
    4. Email Title = Accept your invitation to access a Google Ads account Inbox
    You've been invited to access a Google Tag Manager account
    You’ve been invited to access a Google Tag Manager account
    1. Open invitation in Google Tag Manager

  • Checking Existing Google Tracking Code in a Website

    Definition

    Google Tracking Code is referring to any kinds of tracking code snippet which is published under Google Digital Asset’s umbrella. Google Digital Assets with tracking code snippet normally covers the Google Analytics, Google Tag Manager, Google Ads and Google Marketing Platform.

    What Problem Patterns it solve

    Avoid duplication Digital Assets creation

    Due to the staff and digital marketing agency turnover, the Google Digital Assets may probably already be created by ex-staff , ex-marketing agency, or even other staff in another department. Due to lack of information system, the created Google Digital Assets may not be known by current digital marketing staff (or even the boss), which leads to a Google Digital Assets duplication on creation. It is therefore suggested to check if there are any Google Digital Assets already created and installed in the website before next creation.

    Moreover, the Google Digital Assets should always be linked up with each other. For example, if the GA4 account is already linked up with the Google Ads account, the Google Ads account will malfunction if a totally new GA4 account is used.

    Don’t underestimate the consequence of creating a new Google Digital Assets because clients always had no idea whether they already created the Google Digital Assets or not. If you help create the new Digital Assets without checking the existing one, and at the end of the day after the client realises that they already have an existing Google Digital Assets on hand, they will definitely request to consolidate all data into 1 account. It may take double time and effort to investigate and consolidate them into one.

    Avoid duplication Digital Assets installation

    Occasionally the Google Digital Assets which are not owned by the company and are owned by the digital marketing agency will be also installed in the company’s website. From checking the existing installed checking code we can find out if there are any other Google Digital Assets owned by others that are up and running.

    When to check the existing Google Tracking Code

    1. Before creating a new Google Analytics 4 (GA4) account
    2. Before installing an existing Google Analytics 4 (GA4) account
    3. Before creating a new Google Tag Manager (GTM) account
    4. Before installing an existing Google Tag Manager (GTM) account
    5. Before creating a new Google Ads account
    6. Before installing an existing Google Ads account
    7. Before creating a new Google Marketing Platform account
    8. Before installing an existing Google Marketing Platform account

    Step by Step Guideline on how to check the existing Google Tracking Code in a website.

    Prerequisite

    Google Chrome Browser Installed

    1. Download Google Chrome Browser

    Google Chrome Extension – (Deprecated) Tag Assistant For Conversion Installed

    1. Visit Google Chrome Web Store
    2. Search (Deprecated) Tag AssistantFor Conversion
    3. Add to Chrome1

    Step By Step

    1. Visit target website in the Google Chrome Browser
    2. google chrome extension list button
    3. (Deprecated) Tag Assistant For Conversion
    1. Although in the page it suggested that the extension may soon no longer be supported because it doesn’t follow best practices for Chrome extensions, it still the best and fatest way to check out the Google Tracking Code in a website.
      ↩︎
    2. Don’t mix up the Google Ads Account ID (e.g. 424-994-4344) with the Conversion ID (e.g AW-809912345). They are using in different scenario and serving different purpose. You have no way to lookup the Google Ads Account ID to Conversion ID (or vice versa) until you logged into the Google Ads Account for checking. ↩︎
    deprecated tag assistant for conversion explorer mode
    deprecated tag assistant for conversion explorer mode
    1. Start
    2. Modal box shown in the right bottom of the screen.
    deprecated tag assistant for conversion modal box
    deprecated tag assistant for conversion modal box
    1. google chrome extension list button
    2. (Deprecated) Tag Assistant For Conversion (press again)
    deprecated tag assistant for conversion running
    Deprecated tag assistant for conversion running

    Compared with Step#2 which the Deprecaed tag assistant for conversion Explorer mode is empty , you can now see each Google Tracking Code records shown in the pop up modal.

    How to interpret the records inside the Explorer mode

    Although the existing Google Tracking Code of different Google Digital Assets are shown, they do not explicitly what the Tracking Code is really referring to. Below are the lookup table which intrepret the result shown in the Explorer mode of the Chrome Extension (Deprecated) Tag Assistant For Conversion Installed.

    Digital Assets TypeText shown in (Deprecated) Tag Assistant For Conversion (Example Metric ID)Metrics Name
    Google Analytics 3Google Analytics account UA-114848777-1 was found on the pageUniversal Analytics property ID
    Google Analytics 4A Global Site Tag was found with account “G-PSW1MY7HB4”Measurement ID
    Google AdsA Global Site Tag was found with account “GT-OADWGVWD”Ads Google Tag ID
    Google AdsA Global Site Tag was found with account “AW-809912345” , OR

    Google Ads remarketing event detected for “AW-809912345”    		Conversion ID2
    Google AdsA Google Ads conversion was detected: AW-972720999/EH2jCKeYtLAVPDSU6s8DConversion ID / Conversion Label
    Google Tag ManagerA Google Tag Manager tag was found with account “GTM-B4CS4G8M”Google Tag Manager Container ID
    Campaign Manager 360A Global Site Tag was found with account “DC-4121888”Floodlight Google Tag ID
    Lookup Table between Google Digital Assets and Metric Name

    When you see the Metrics ID shown in the Google Chrome Extension – (Deprecated) Tag Assistant For Conversion, although you can sure that there are associated Google Digital Assets installed in the target website, you will have no idea whether these Googe Digital Assets are owned by the website’s owner or it’s digital marketing agency. Depending on the different scenario you should act differently:

    If the Google Digital Assets are

    1. Owned by 3rd party + Client don’t have access rights – Remove the old (existing) Tracking Code of the Google Digital Assets and create a new Digital Assets and install into the target website.
    2. Owned by 3rd party + Client have access rights – Ask whether the client wants to use the existing one or create a new one.
    3. Owned by Client + Client have access rights – Use the existing one
    4. Clients have no idea whether they are owned by the Client, nor do the Client have the access rights – Ask Client to ask ex and current staff. If in turn the login and password cannot be found, the new Digital Assets should be created and installed, and meanwhile remove the old (existing) one.
Diamond Digital Marketing Group